The new Airtel logo that was launched yesterday as a mark of Airtel’s 200million customer milestone, hasn’t worked out that well and isn’t up to the mark. There’s a lot of conversation on the internet regarding the new logo. A lot many said that the logo is quite similar to Videocon’s logo and it’s a n inverted version of it. I feel the same. Few said that the logo resembles Vodafone logo. Here’s a comparison on all the 3 logos.
Airtel’s new logo compared with Videocon’s (inverted) logo
Clearly, the Airtel logo does resemble the Videocon logo. It’s quite astonishing that Airtel, the Indian telecomm giant has failed in designing the logo in a designer’s perspective. They should have taken suggestions and feedbacks before launching it or maybe could have come up with a different design altogether.