Vodafone, the world’s leading mobile network operator partnering with MTV, the premier multimedia music and entertainment brand, have launched a new multi-platform programme called, Vodafone Soundbites.

Vodafone Soundbites brings an authentic behind the scenes insight into the world of music and features international artists’ interviews at gigs and festivals, bands’ fantasy group line-ups, pre-show rituals and performers describing their first time on stage. Vodafone Soundbites will be available on TV, via a website (http://www.mtv-vodafonesoundbites.com) and on mobile (wap.mtv-vodafonesoundbites.com) as a series of twenty one, three-minute shows from early August. The website and mobile service will carry additional gootage, as well as editorial and news elements.